GENESEO — The Livingston County Chamber got a freebie from the Geneseo Village Planning Board when they were granted permission to place cars in their front yard without informing the planning board that they were selling the opportunity to local car dealers.
According to Laura Lane, president and CEO of the Livingston County Chamber of Commerce, car dealerships have the opportunity to pay $1,000 a week to place two vehicles and a banner in the Chamber front lawn for a week. The program is intended to run from August 15 through September 15.
“This is a way in which we can monetize our front lawn,” said Lane, who hopes to raise $4,000 in revenue for the Chamber. “That stretch of road is one of the most heavily trafficked in the area.”
The GeneseeSun.com obtained a copy of the application in which the program is described as being part of a “back to school shop local promotional give-a-way” and does not mention the fees for businesses to participate in the program.
“We were unaware that the chamber was going to be charging a fee,” said April Mack, Village of Geneseo Planning Board Clerk. “They never told us that when they submitted the application.”
UPDATE: According to Laura Lane, the program was a proposal and will not be going forward at this point.