NYLON – Wegmans and Foodlink are once again partnering this holiday season to take on the roots of regional hunger issues.
According to a press release from Foodlink, Check Out Hunger is a point-of-sale fundraiser that lets Wegmans shoppers donate to the regional food bank by adding a few dollars to their grocery bill at the checkout counter.
“We are grateful for the generous support of Wegmans and Wegmans shoppers during this critical fundraising campaign,” said Julia Tedesco, Executive Director of Foodlink. “In the current economic environment, we are proud to demonstrate to our supporters that we are good stewards with every dollar donated.”
Customers can add a $2, $3, or $5 donation or they can round up their bill. Check Out Hunger is Foodlink’s largest fundraising campaign. Last year, Wegmans shoppers donated nearly $695,000 to support Foodlink and its dozens of food-related programs that address the root causes of hunger.
The first week of the campaign has just closed, and so far customers have donated $215,000.
For every dollar donated to Foodlink, 97 percent goes directly to its programs. Adherence to good governance recently earned Foodlink its 7th consecutive 4-star rating from Charity Navigator, the nation’s premier charity evaluator.
Foodlink added that according to Charity Navigator, only 2% of charities nationwide have received this achievement six years in a row.
Check Out Hunger runs until Nov. 28 at the 21 local Wegmans stores.
NYLON is the New York Local Online News section of the GeneseeSun.com, dedicated to uniting communities outside of Livingston County.