UR/Noyes Maternity Delivers Blue Distinction

DANSVILLE – The UR/Noyes Maternity Center once again delivered a Maternity Center Blue Distinction Center for Maternity Care designation.

According to a press release from UR/Noyes Health, Excellus BlueCross BlueShield awarded UR Medicine/Noyes Health’s Maternity Center Blue Distinction Center for Maternity Care designation.

“The healthcare team here at the Noyes Health Birthing Center is committed to providing excellent care with compassion and enthusiasm,” said Birthing Center Nurse Manager, DeNae Gibson, RN, MSN, CLC. “We strive to make each family feel comfortable and supported while they’re here, and hope their experience encourages them to recommend Noyes to friends and family in the future. The Blue Distinction recognition demonstrates that our efforts have had lasting results.”

The release says that the award is ‘an effort to help prospective parents find hospitals that deliver quality maternity care.’ This is the second year in a row that UR/Noyes have received this award.

The Blue Distinction Centers for Maternity Care program evaluates hospitals on several quality measures, including the percentage of newborns that fall into the category of early elective delivery, an ongoing concern in the medical community. The release says that compared with babies born 39 weeks or later, early term infants face higher risks of infant death and respiratory ailments such as respiratory distress syndrome, pneumonia, and respiratory failure, among other conditions. These babies also have a higher rate of admission to Neonatal Intensive Care Units.

Hospitals that receive a Blue Distinction Center for Maternity Care designation agree to meet requirements that align with principles that support evidence-based practices of care, as well as initiate programs to promote successful breastfeeding, as described in the Baby-Friendly Hospital Initiative by Baby-Friendly USA or the Mother-Friendly Hospital program by the Coalition for Improving Maternity Services (CIMS) through its ‘Ten Steps of Mother-Friendly Care.’ The program also evaluates hospitals on overall patient satisfaction, including a willingness to recommend the hospital to others. Blue Distinction Centers for Maternity Care are hospitals recognized for delivering quality specialty care safely and effectively, based on objective measures developed with input from the medical community.

Blue Cross and Blue Shield (BCBS) companies across the nation have recognized more than 280 hospitals as Blue Distinction Centers for Maternity Care. Hospitals recognized for these designations were assessed using a combination of publicly available quality information and cost measures derived from BCBS companies’ medical claims. Since 2006, the Blue Distinction Specialty Care program has helped patients find quality providers for their specialty care needs in the areas of bariatric surgery, cardiac care, complex and rare cancers, knee and hip replacements, spine surgery and transplants. Research shows that compared to other facilities, those designated as Blue Distinction Centers demonstrate better quality and improved outcomes for patients.

For more information about the Noyes Health Birthing Center or to request a tour, call Birthing Center Nurse Manager, DeNae Gibson, RN, MSN, CLC at (585) 335-4293.