GENESEO — The United Way of Livingston County kicked off their 2016 fundraising campaign on Saturday at a coinciding Employee Appreciation Day at Wegmans.
United Way of Livingston County announced their plan to match 2015’s goal of $250,000 in support of 20 nonprofit agencies across Livingston County. Wegmans has been their partner in promoting community health and wellness for many years.
“We’ve been longtime partners with Wegmans, so it only seemed natural to kick off our campaign here,” said Laura Geary, chair of United Way’s 2016 campaign. She is heading 2016’s fundraising efforts along with vice-chair and local attorney Kevin Van Allen.
United Way also hosted Employee Appreciation Day for Wegmans along with their campaign announcement.
“It is fitting and appropriate that we kick off this year’s campaign at Wegmans since Wegmans is such a tremendous example of a business or corporation that truly gives back to and takes care of its community,” said Van Allen. “In addition to Wegmans, there are so many great businesses and individuals in our county that have pledged their support to the united way. The generosity of our neighbors is more needed than ever.”
United Way’s fundraising supports: the Livingston County Chapter of the American Red Cross; Arc of Livingston-Wyoming; SUNY Geneseo Soaring Stars; Boy Scouts of America – Iroquois Trail Inc.; Chances and Changes; Dansville Ecumenical Community Food Pantry; E.A.R.S. Lifeline Program; Focus on the Children; Genesee Valley Health Partnership; Teresa House; Hillside Children’s Center; Literacy Volunteers of Livingston County; Livingston County Youth Advocacy Program; Livingston County Office for the Aging; National MS Society – Upstate New York Chapter; Source of Success; Catholic Charities of Livingston County; Girl Scouts of Western New York I.nc.; PEACE, INC.; and Geneseo Parish Outreach Center.
Last year’s campaign raised $264,569.
Along with Wegmans and Genesee Valley Motors in Avon, United Way established three new year-round outdoor fitness stations at Highland Park in the Village of Geneseo in 2015.
Karen Rumfola, Regional Director of the United Way of Livingston County is confident that United Way will again meet the fundraising goal.
“We picked that number as our goal because we knew we could accomplish it,” said Rumfola. “We did it last year, and we’re confident we can do it again.”