As we enter into the giving season, now more than ever our fellow neighbors are in need of your help. According to the US Department of Agriculture over 38 million people, including over 11 million children, experienced food insecurity in 2020 with no signs of that number decreasing. And it hasn’t slowed down. As a matter of fact, many of the participating food banks that will benefit from this program have indicated that the need is up more than 40%.
Tops Friendly Markets will once again host its annual Food for Families Campaign, now in its 15th year, with a goal to provide more than 2.5 million meals for our neighbors in need. As Tops launches its Food for Families campaign November 14 – December 24, 2021, we ask that you consider making a donation the next time you shop in store or online.
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Tops Food for Families campaign is synonymous with The Little Brown Bag of Hope. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register, customers will be asked if they want to support the campaign by buying a $5, $10, and/or $20 bag for someone in need in our community or to round up their change. Little Brown Bags which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register as well.
Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting https://www.topsmarkets.com/LittleBrownBags so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.
While donations can be made throughout the campaign until December 24, many locals love the tradition of bringing or purchasing their donation at the store on the day Tops hosts its one-day food drive. We’re grateful to be joined by local media sponsors News 8 WROC and Audacy Radio. Media as well as Foodlink food bank staff and volunteers on Friday, December 10, 2021 will be helping to accept your donations.
In light of COVID-19, our masked volunteers are happy to accept your donation from the trunk of your vehicle. Product donations can be made throughout the day at the following Tops Friendly Market location:
1215 Jefferson Rd., Henrietta & 3507 Mt. Read Blvd., Greece
“We always look forward to the annual Food for Families campaign with our partners at Tops,” said Julia Tedesco, President & CEO. “We’re grateful to all of the shoppers who donate in support of Foodlink’s mission, and help put food on the table for thousands of our neighbors during the holiday season.”