DANSVILLE — A proposed digital screen billboard, that rotates advertisements every eight seconds was blocked by the Livingston County Planning Board.
The digital LED billboard was proposed to overlook I-390 near Maddie Motor Sports, however, in a rare disagreement between a Village Planning Board and the County Planning Board, the County denied the proposal. Dansville had previously approved the proposed light-bright.
“In over 20 years of doing ‘Z-B-A’ I’ve never had that happen,” stated Dave Luce,the Village of Dansville Zoning Board of Appeals (ZBA) President. “The ‘Z-B-A’ shouldn’t be fighting with the county, we ought to all be on the same page.”
There was confusion whether the sign located on I-390 near Maddie Motor Sports would be visible from both north and south bound traffic. Under the proposal the sign would only be visible to northbound traffic.
Dansville officials hoped that once the issue over which traffic would see the ‘lit-up’ digital sign that the County would approve the sign.
As part of the deal the Village would be compensated two months of advertising on the billboard.
The Dansville ZBA needs to review and send it back to the county.
It’s currently a standard two-sided traditional billboard. This would be the first digital billboard in Livingston County.