Livingston County encourages all residents to “put your money where your heart is” and support local businesses and communities by shopping this Small Business Saturday and holiday season locally.
The County offers several resources for local businesses and shoppers to highlight the importance of buying local. According to the U.S. Small Business Administration, when consumers spend $100 at a small business, $48 stays in the community. The same $100 spent at a big-box store or national retailer keeps only $14 in the community.
“Shopping local keeps your dollars here in Livingston County supporting your friends, neighbors, and the communities where we live,” said Bill Bacon, Livingston County’s Director of Economic Development. “When you shop at a small business this Saturday, you’re not just investing in the business; you’re investing in yourself and your community. You’re helping your neighbors keep their jobs, and you may even be helping to create new local jobs. The bottom line is when we shop local, we all benefit.”
The County has several tips for supporting local businesses and communities this holiday season:
· Get vocal on social. Post pictures, tweets, and status updates of either the small business you own or yourself shopping at one, and be sure to use the hashtag #ShopSmall. Also, write positive Yelp reviews for the small businesses you love and support.
· Sign up for local businesses’ loyalty programs. Does a local company have a customer loyalty and rewards program? Sign up for it – not only will you be supporting a local business, but you’ll get discounts and rewards for it, too.
· Commit to doing one small thing for a favored small business each week, whether a purchase or a shout-out. I am supporting small businesses each week will give you peace of mind and help the owners and the economy.
· Buy gift cards. You may not use the gift cards immediately, but the revenue from these sales is a huge help to small businesses at this critical time. And it’s a promise that you’ll continue to be a customer later.
· Tip generously. Tips are even more critical to support small business workers who might have lost hours as in-house service shut down.
· Tell a family member or friend about a small business you love. Use word of mouth to support your favorite small businesses. Your family members or friends will likely trust and remember them more if it is shared personally.