AVON – Avoid the gimmicks commonly encountered when buying a car with a unique ‘how to’ presentation giving an inside eye to the world of car sales by Genesee Valley Motors in conjunction with the Better Business Bureau.
Dom Genova, president of Genesee Valley Motors in Avon, will be presenting a talk to a live audience in Burgundy Basin in Pittsford instructing them how to get around some basic sales tactics and buy the best car for their families.
“This is a completely new concept, a new idea,” said Genova. “It definitely is not a sales presentation, it is a ‘how to’ talk. It’s a seminar on what you need to know when you buy a car because there are a lot of things people don’t know. We’re not saying that all dealers or most dealers do these things, but an educated consumer is the best customer.”
The hour and a half long presentation will start with the car shopping experience and walk through some basics that potential car buyers should know before arriving at a dealership.