Hertz Cries  Ouch To Covid-19 and Declares Bankruptcy

Iconic Ad When Both Company & Player May Have Leaner Years

Hertz, long considered the number one car rental company in the world, filed for bankruptcy over the weekend.  According to the company the immediate decline of revenue and future bookings due to COVID-19 put them out of the driver’s seat.

The company intends to stay in business and the court papers do not apply to their operations in Europe, Australia and New Zealand were not included in the filing.