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GENESEO – The Geneseo Merchant’s Association (GMA) and the Rotary Club of Geneseo are again joining forces to make this July’s Summerfest as vibrant and lively as ever, saying that although new local insurance requirements forced out many out of town merchants last year, they are ready to regrow Summerfest from where it started, as a weekend of sidewalk sales by beloved Main Street storefronts.
The Geneseo Rotary Club and GMA say that the support at Summerfest planning meetings has only grown in the past few months from both businesses and the public, and one of Livingston County’s most popular festivals will recover from 2014’s steep drop in merchants and craft vendors.
“Rotary is doing a tremendous job of rebuilding after the new requirements,” said Angel Berry, co-Founder of GMA. “Moving forward, we’re having several restaurants and businesses set up just outside their shops. It is unfortunate that we don’t have quite so many merchants and crafts, but Summerfest actually started that way, and we are of course confident that it will rebound.”
In June 2014, GMA announced that it would not be organizing vendors for Summerfest following the Village’s mandate that all vendors must pay for insurance. The policy increased the price for vendors to rent space out at the Village Park, Main Street, and Center Street in Geneseo to a minimum of $170 a day, which GMA says forced out many of the mom-and-pop vendors from out of town that made Summerfest so colorful in the past.
Entertainment at the Village Park will be unforgettable as always, showcasing a variety of local talent as well as the free Saturday night concert by the Skycoasters, one of Rochester’s most loved bands.
Food vendors, craft sales and of course the famous Teddy Bear Parade will all grace Main Street the weekend of July 10, coinciding with the Historical Air Group Show, the Rochester Philharmonic Orchestra concert, and Geneseo Alumni reunions.
PHOTO CAPTION: Summerfest 2014 outside Touch of Grayce. (File photo)