Sun Announces ‘Sun Beat’ a Community and Business Listing Like No Other

LIVINGSTON COUNTY - The officially launched a new feature Wednesday, the 'Sun Beat,' a business and community directory for Livingston County unlike any other. It's a directory where you control the message. It shows all participating businesses' and organizations' social media feeds in real-time, side-by-side. The directory is designed for people and connects them to social media for businesses, community groups, elected … [Read more...]

Email to the Editor: Avon Town Justice Candidate Jan Cole Reaches Out for Republican Support

The following is an email submitted by Jan Cole to the for publication. The attitudes and ideas expressed below should not be interpreted as the opinion of the Dear Republican, My name is Janis Cole, but most people know me as Jan. I am writing to ask for your vote in the upcoming Republican Caucus. I want to become Avon’s next Town Justice. The Caucus will be held on Tuesday, June 27, 2017 at 7:00 p.m. in … [Read more...]

On the Money: Friday is First Day Under Dept of Labor Fiduciary Rule

The Department of Labor (DOL) Fiduciary rule officially takes effect today. Long delayed, the rule expands the definition of a fiduciary. Previously, brokers offering advice on retirement accounts simply had to meet suitability standards which meant that their recommendations including the products they sold their clients had to be in line with the client’s goals. For example, a retiree seeking advice on their 401k is instructed by their … [Read more...]

WATCH: Hawk Call Stumps One of Letchworth Park’s Best Friends

LIVINGSTON COUNTY – A vocal hawk caught the ear of one of Letchworth State Park's most frequent and passionate visitors on Wednesday. Ken Wallace is, when he can help it, a daily visitor to the park. His photos and videos constantly delight his Facebook followers. Wednesday morning, though, he heard a call that had even him scratching his head. "I often hear strange bird calls when I'm hiking deep in the woods that I'm not able to … [Read more...]

WATCH: Huge Black Rat Snake Climbs Tree at Letchworth

LIVINGSTON COUNTY A visitor to Letchworth State Park shot this amazing video of a black rat snake climbing a tree by the Lower Falls. Laurie Buzzard posted the video to Facebook on Tuesday. Its comment section immediately exploded, with commenters trying to identify the snake first and share what they had heard about this, New York's largest indigenous snake. "Pantherophis obsoletus - black rat snake. New York states largest snake," … [Read more...]

SUN VIDEO: Avon Duly Remembers Vietnam Fallen Sgt. Fusco, Sgt. Upright this Memorial Day

AVON – Two Avon families received special thanks this memorial day for the service of their sons, both of whom were killed in action in Vietnam. VFW and American Legion member Ray Skinner researched the entire lives of Army Sgt. Paul Richard Fusco and Sgt. Edwin 'Ed' Francis Upright of the U.S. Marine Corps and shared their legacy with over 100 Avon residents. "I just felt that these two guys should be recognized," said Skinner. "It's the … [Read more...]

Mystery Snake Falls from Rafter of Portageville House

NYLON – A startled Facebook user turned to social media for answers when a snake suddenly fell from the rafter of a home they were demolishing near Letchworth State Park. Facebook profile Debora Anucik Paccione posted a photo of the snake on social media, asking, 'Did anyone know what type snake this is?? ASAP!!' "We're doing demo of a house in Portageville along the Genesee River bordering the Letchworth State Park property. So we know we … [Read more...]

ON THE MONEY: A Case For Systematic Investing

It’s not that fancy. With the S&P 500 gaining 12.6% since November it can be easy to fall into the trap of wanting to chase performance. Investors lose sight of the fact that the more growth they seek usually runs the risk of experiencing larger losses when the market goes down. The principal of systematic investing takes the emotion out of investing, takes advantage of the power of compound interest, and takes the guesswork out of … [Read more...]

Geneseo Kiwanis Gifts Aspiring Sign Language Major with Laptop

GENESEO – Geneseo Kiwanis gave a free laptop to a York Central High School grad who has his eye set on a degree in American Sign Language major from Keuka College. According to a press release from Geneseo Kiwanis, Andrew Rasesi is the grateful recipient of a free laptop which Kiwanis obtained from NotebookTek on Main Street Geneseo. "Geneseo Kiwanis continued its tradition of supporting young people in need by gifting Andrew Radesi with … [Read more...]

WATCH: Blue Devils in Vietnam Memorial Day Tribute Part 1 of 3

GENESEO — The impact of the Vietnam War will always leave scars in Geneseo.  For a group of Western New York Geneseo Veterans, they used those scars as motivators to educate in publishing a book titled "Blue Devils in Vietnam." The's parent company, Light the region Media is releasing a three-part video series to educate and inform the community on the book and the great sacrifices that these veterans made. The book is a … [Read more...]