Advertising and About Us

The is a 24/7 community news, sports, and broadcast site for Livingston County.

The recently transitioned into a paid online content site and according to Google Analytics (2016) we average 60,000 monthly unique viewers.

The is located at 75 Main Street and was launched by Josh Williams in 2011. The is co-owned by  General Manager Josh Williams and News Director Conrad Baker.

You can reach us by email: or by calling our newsroom (585) 245-8395. You can see our ad rate sheet below.

Click on link to right to view our current ad rates:   ad-rates-dec-2018

Principles and Publishing Standards at the Center of the

Our core is simple – deliver accurate, fast news without an agenda. The holds itself accountable for informing the community of the good and bad parts of our community.

Regarding letters to the editor, we are happy to publish all letters that meet our standards
1.    They must be reasonably written
2.    They must be principally sound and truthful in nature.
3.    They must be attributed to a confirmed author.

The only way in which we can have a healthy community is by being well informed of the reality in which we live. Sadly this includes covering tragic events. These are our guidelines when covering death.
1.    We will not release the names of the deceased until authorities have properly informed family members.
2.    If the death is a result of a motor vehicle accident then we will not publish photos of a deceased or show the license plate of the vehicle in which they were traveling.
3.    We will not publish photos that include significant amounts of blood or a visible body.

Many times an accident involves an avoidable mistake.  Drawing awareness to these accidents and the root of the cause helps to prevent future accidents and potentially save lives.

The spends a significant amount of time reporting on alleged criminal activity.  When someone is charged with a crime, we report it. We also go out of our way to ensure those who have been found not guilty, or who’s charges have been dismissed have equal coverage.

We do our absolute best to ensure that our stories are accurate.  When we do have an error we will immediately correct the story once brought to our attention, and if the story is factually incorrect then we will run a full retraction of the article.  If we have an inaccuracy we welcome the error being brought to our attention by calling us at (585) 245-8395 or email us at

We live in a free country where media carries the responsibility for holding our leaders accountable to those in which they serve.  Many have made the ultimate sacrifice in protecting our freedoms and we at the understand that this is not only a responsibility but as well an honor to be a part of our community.


Advertising and Marketing Options at the

We offer exclusive innovative advertising options so that our readers have a memorable, fun experience when viewing your brand.

Forget outside the box, we are going to a whole new solar system!


 SCRATCH OFF: Great for ‘before and after’ ads and uncover the deal.

SUN RISE: Ad switches frames.

COUPON: Everyone loves a coupon, click and print.


CUBED: How wonderful does the food look on your menu? Imagine it here.


COMMERCIAL: Play your video with a simple click. 


SUN SET: Ad drops down on the mouse over.


GO BIG: When the viewer clicks on the ad it pops up big.